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[Read more...] about Encore with Mark Mehling: Does your appeal have these 5 ingredients
Richard Viguerie, Father of Conservative Direct Mail shares his insights
Richard Viguerie, American conservative figure and pioneer of political direct mail shares his insights and expert experience into the world of direct marketing. He’s 84 years old, still works 10 hours a day, hates sleep and is always excited to wake up in the morning. You’re also going to learn about the famous ‘Four Horsemen of Marketing’ …
[Read more...] about Richard Viguerie, Father of Conservative Direct Mail shares his insights
Albert Lasker: The Original Mad Man
Albert Lasker was an American businessman and philanthropist who played a major role in shaping modern advertising. He insisted advertising copy should actively sell rather than simply informing, coining the term ‘salesmanship in print’. In today’s show, James Newberry and Stuart MacLean take you through 13 of the most unique things that led to …